It has been announced today that Roger Federer has signed ANOTHER multi-year, multi-million dollar deal (as if he needed more), this time with Mercedez Benz. I don’t know if it’s just me but it feels like Rog has signed loads of deals this year (Lindt, Credit Suisse, Jura coffee machines – and that’s just what I remember)
Roger has also had long term deals with Nike, Wilson, Gillette and Rolex. Net Jets (private jets) and Nationale Suisse (insurance) also pay the Swiss star millions of dollars every year. To say that Roger takes advantage of his fame and multi-lingual abilities is an understatement.
What I can’t understand is what coffee machines and chocolate (besides being Swiss brands) have in common with the world number 1. It’s fair to say that the Federer clan will never want for anything, and that when Rog said his family could afford to transport his twins comfortably around the world, he really wasn’t kidding.
“I am delighted that we are adding Roger Federer to the Mercedes-Benz family of sports and celebrity ambassadors on a global level. When it comes to tennis, he is without doubt one of the greatest of all time and he truly has become a global icon. We are looking forward to working with Roger on a number of initiatives. Much like our own brand, Roger has an impressive and unrivalled history but the best is still yet to come” – Mercedes Benz