I received an interesting email about the ‘new and improved’ Prince now that Maria Sharapova has parted company with the firm. 2011 Starts with a huge marketing drive from Prince with their new EXO3 racquets.
The new promotional efforts star Juan Carlos Ferrero, Marion Bartoli, Vera Zvonareva, the Bryan brothers, Gael Monfils, Shahar Peer and David Ferrer and promote the new design of the racquet that should be available in stores (in the USA) from January 17th.
The racquet doesn’t have the standard grommets you find in a racquet which apparently increases the string freedom and thereby makes the sweet spot larger. This design promotes power while still allowing control.
According to Prince “all six new EXO3 racquets will feature distinct, visible ThermoCarbon String Suspension Inserts for enhanced feel.”
The videos below were provided by Prince from their new ad campaign. Enjoy!
>Be cautious about believing a players sponsorship. Although players change brands, many times the old racket follows if the company is not able to get the feel the player wants. Look at Maria Sharapova and her switch to Head. January 2010 she was all positive about how her Prince racket helped her, now one year later Its on to Head!